Work — Josh M Lee: Sr. Copywriter

Ruffles X NBA All-Star ft. Sir Charles Barkley

Ruffles gives out Chip Deal athletes to the best players currently in the league: LeBron, Jayson Tatum, WNBA champ A’ja Wilson. But to win over new hearts and minds at All-Star, our team decided we needed a refresh of old school. Enter Chuck.

After the TVC, we built a whole universe around Sir Charles—including an All-Star hot dog restaurant takeover called “Bark Dawgs”.

Proud to have been with this one from the beginning.

Sr CW: Josh Lee

ACD: Jennifer Ho

GCD: Chris Reinhard

Account Director: Jonathan Walan

Ruffles Battle of the Bags ft. Charles Barkley

🕸 Burger King X Spider-Verse

Into the Spider-Verse is in my top 5 films pretty easily. So when Burger King won the Across the Spider-Verse toy account, I made sure to write for Spidey. This is my small corner of the Spider-Verse.

Sr CW: Josh Lee

ACD: Jenn Ho

CD: Jeff Neiberding

Producer: Ryan Fitzsimons

Burger King Goes Across the Spider-Verse

Wrote my own, fast-food corner of the Spider-Verse. Worked with the artists at Sony Animation to bring Miles and Gwen into the restaurant.

DEW X Call of Duty ft. Klay Thompson

DEW has always been first in challenging the boundaries of who we consider to be “athletes”. The Call of Duty collab ft. NBA Champ Klay Thompson with strong performances from streaming COD gods: Scump and Dashy.

Sr CW: Josh Lee

ACD: Jenn Ho

GCD: Spencer Trierweiler

DEW X NBA All-Star X Dr Disrespect

Dr Disrespect Beats NBA All-Star Zach LaVine in Shootout ft. Druski

Wrote jokes for Druski and thought up a game of HORSE between Dr Disrespect and All-Star Zach Lavine. One of Doc’s fans ripped the whole live stream.

Cashmere: Thread Count // A Cultural Impact Summit

Cashmere’s Mixly project represents both the agency’s ethos and new proprietary offering to brand partners. Essentially it’s bottling the shop’s mindset to presently create within the future reality of the minority-majority nation of 2049. Thread Count: A Cultural Impact Summit was the agency’s chance to present its vision of the multicultural world to stakeholders across the Entertainment industry.

My art director, Nina Wang, and I created the look, feel, and tonality for the summit. The videos here acted as accents and textures to contextualize the corners of culture covered.

Mixly Reel

Machismo v Mental Health

Not Everything is About K-Pop

LAFC: "The Language of Los Angeles"

The Language of Los Angeles 1920x1080 FINAL

This year’s Asian Pacific American Heritage Month would happen in the midst of quarantine and a terrifying spike of anti-Asian violence. I worked with the Los Angeles Football Club to present a united front — proudly standing with the Asian community of LA, while rallying all supporters of the beautiful game to protect one another.

Clippers: Nike City Edition Jersey

Mister Cartoon X LA Clippers City Edition Jersey

Scripted digital content around Clippers City Edition Jersey launch, inspired by Mister Cartoon.

Kia Classic: The 10-year Thank You

"The 10-year Thank You" - Kia Classic

Wrote and concepted a thank you letter to the ladies of the LPGA for putting in the work and getting the Kia Classic to 10 years.

NBA All-Star

Kia's longstanding partnership with the NBA gave our team access to the NBA All-Star Weekend. There we followed our mix of All-Stars, rookies and Rising Stars in their journey in getting to the league’s most anticipated event.

NBA All-Star 2019 Day 1: "Give It Everything "

Kia's longstanding partnership with the NBA gave our team access to NBA All-Star Weekend. There we followed our mix of All-Stars, rookies and Rising Stars on their journey in making it to the league’s most anticipated event.

Kia: Telluride KDCA Designer Video

Design Introspective | 2020 Kia Telluride

Kia’s release of its first full-size premium SUV called for some extra love for the rich design story behind the new flagship vehicle. I wrote the script, conducted the interviews and our team shot and produced this BTS look at the inspiration and making-of the 2020 Telluride from the designers at Kia Design Center America.

Hyundai: Driven By Hope - Owner's Story

Driven By Hope: A Hyundai Owner's Story | Max Love Project

In our search for extraordinary owners, the Hyundai team found Audra, mother of Max, founder of the MaxLove Project. When her son was diagnosed with brain cancer, Audra became laser focused on offering holistic solutions using nutrition to help kids like Max thrive.

We scripted a shoot around Audra taking Max grocery shopping and hosting one of her Fierce Food Academies. She knocked it out the park.

Please check out her work @ MaxLoveProject.com

Kia: Telluride Walkaround Narrative

TELLURIDE_55_FINAL

I wrote a father-daughter narrative for a project that called for a vehicle walkaround video. I used cutdowns of this longer :55 to shape the shorter :15 second vignettes that speak to specific features.

TELLURIDE_15_STYLING

:15 vignette that displays the unique styling of the Kia Telluride.

Finish Line: #ShoesSoFresh Holiday '17

The 4th Round of #ShoesSoFresh had us back in Finish Line's newly-renovated stores plugging some really cool adidas product. The talent this time around were two of the most eccentric and off the wall talent we've had in chef Eddie Huang and rapper Danny Brown...we were not in control.

"So"